26 Degrees in the Shade . . .

Location, Location, Location (of Your Bar or Restaurant in Spain)

Location Counts

The location of any business that sells a product and or service directly to the general public is critical to its success.

As this is the first posting I have put up on this blog on locating a business, so to make a a start on what is a huge subject, I will just publish 2 lists; firstly a list of criteria to avoid and a list of good factors pertaining to location.

I hope that these 2 lists will help you to discern between a well-located business and it’s opposite.

Negative Criteria

1. No passing trade, (not near/in a big town or surrounded by at least 500 properties or not near a main road.)
2. No terrace or inadequate amount of sunshine on terrace.
3. No weather protection over terrace (terrace can’t be covered)
4. No parking close by
5. Located in a long line of bars, all competing for the same market
6. Not on the ground floor
7. Seasonal trade only i.e. on the beach

Positive Criteria

1. Good amount of people passing on foot or plenty of road traffic that is likely to pull-up outside your bar
2. Ground floor.
3. Good sized terrace (30 people plus)
4. Sunny terrace. Morning sun or afternoon sun, are both great for business, depending on the hours that you wish to be open.
5. Windows that open straight onto the terrace forming terrace bars are a big plus.
6. Plenty of parking (preferably outside or at least near by.)
7. Located near a selection of varied bars/restaurants (but not in a long line of cloned bars)
8. All year round trade, (if you make both Spanish and foreign customers welcome and are in an urban location, you will develop an all year round trade.)
9. A fully enclosable awning for those odd cold or rainy days that you will get

This entry was posted on Monday, January 14th, 2008 at 6:57 pm and is filed under Business. Find similar posts by selecting and of the following tags: . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.