26 Degrees in the Shade . . .

Promoting Your Bar Through Local Schools (continued)

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Local schools are simply fantastic organizations to promote through. The basic rule being: you give something and you stand to get a lot back.We have already talked about doing a pizza cooking lesson in school, followed up by inviting children to come to your local and try their hand a cooking their own pizza.

I want to add to my last post by stating that rather than asking children to phone you to make an appointment to come and cook their own pizza at your bar, thus leaving the onus on the children to keep the ball rolling, it’s much better if you take bookings whilst you are in the school for groups of 3 and 4 friends to come together and cook their own pizzas.

By doing this type of promotion you are aiming at the children and the parents at the same time and the promotion is not costing you anything.

The great thing about children and pizzas is; that when a child really wants to come and eat pizza, it invariably involves parents coming along or perhaps a small group of children, (we do occasionally get groups of between 8-18 children come to celebrate a birthday or simple just enjoy a pizza together).

• Make sure that they book beforehand.
• Explain about the unavoidable wait involved in catering for large groups.
• Make sure that you establish control from the minute they arrive. (It’s simple to do; just remind them that they are not in school, but in an adult restaurant and that they must keep their voices down or risk not being served at all or even made to sit on their own on a separate room).

Remember! You can’t expect a customer to become a return customer (a regular) until you have got them to cross your threshold for the first time and that should be your main objective when you co-operate with local schools.

(NB: In the 6-7 busy months you probably won’t need to do any promotion, but if you intend to run your business for 11 months a year, then it’s good to know about ways of promoting your business.)

This entry was posted on Tuesday, March 4th, 2008 at 4:15 pm and is filed under Business. Find similar posts by selecting and of the following tags: promotion, schools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.