26 Degrees in the Shade . . .

Communicating With Your Clients

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When running a business it is very important to communicate whatever you are planning to do within your business in the immediate future to your clients.

I personally just imagine that I’m the client and then ask myself.” What sort of activities would I like my host to inform me about in advance?”

e.g. Here are some of the things that annoy me as a client when I am not kept in touch with scheduled of forthcoming events:

• Arriving at one of my favourite bars for breakfast and finding it closed with not even a note advising when normal service is to be reinstated. (If you’re going to take an impromptu day/week off, your regulars will really appreciate the fact if you tell them personally in advance and they’ll be there on your doorstep the day you reopen. Apart from regulars there will be prospective clients who are staying in your area and would like to try your bar, if you leave a neat well presented note stuck on the inside of your main window announcing when you will be resuming normal service, the chances are that they will come to see you when you return.)
• Finding out that a raffle has been held (usually for charity) and that I was not offered a chance to participate.
• Finding out too late that a coach trip to a site of interest has been arranged and that it is sold out.

At the end of the day like most things, it boils down to common sense. Customers like to feel included not excluded. Another way of putting it is that people are easily offended.

If you keep all your clients informed as to your forthcoming events schedule, either by putting up neat notices on the walls /windows or by telling them directly, they will be very appreciative of your thought and effort and your turn over will increase accordingly.

This entry was posted on Saturday, April 26th, 2008 at 11:38 pm and is filed under Business. Find similar posts by selecting and of the following tags: bars in spain. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.