How To Attract Regulars to Your Bar in Spain
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In the summer you’ll have more than enough customers to deal with, but what about the winter?
To have a good trade in winter you need to spend a bit of time and money on leafleting in your catchment area, but more importantly you need a healthy sized bunch of regulars.
How do you build up your regulars?
You do this by taking an interest in people as individuals. Get to know, as much as possible about people who use your bar a few times and once they realise that you appreciate their trade, take a bit of interest in them and are prepared to listen to their stories about the ups and downs of their lives, they’ll feel established and comfortable in your bar or restaurant and will want to come on a regular basis.
You don’t have to know everything about a customer in order to get them to come to you regularly, if you start by remembering their names they will be impressed by the effort you have made. (Usually when I am first told the name of a customer, I write it down on a slip of paper, which I put in my pocket and then when I go to the loo, I read it and then read it again when I get home that evening and then it’s pretty much etched in my mind. I got that tip incidentally from,” How to Win Friends and Influence People” by Dale Carnegie. A must read if you are going to run a bar restaurant.)
Try to be positive at all times when talking to customers. Try to be a good listener when you have time to do so. Never talk negatively about other people or other bars.
Here are just a few ideas on the sort of little details it helps to know about customer you hope will become regulars:
- Name of boy/girl friend or husband/wife.
- Where they live in Spain and/or UK.
- Who are their friends locally?
- Hobbies and interests.
- Likes and dislikes.
- Number of children.
- Name of dog.
It is very important to acknowledge your regulars when they arrive, no matter how busy you might be. If you are in the middle of making a pizza a nod and a smile will do.
If you follow these simple tips, you’ll have a healthy group of regulars generating profit for you, before you know what’s hit you.
Good luck!
