26 Degrees in the Shade . . .

Communicating With Your Clients

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When running a business it is very important to communicate whatever you are planning to do within your business in the immediate future to your clients.

I personally just imagine that I’m the client and then ask myself.” What sort of activities would I like my host to inform me about in advance?”

e.g. Here are some of the things that annoy me as a client when I am not kept in touch with scheduled of forthcoming events:

• Arriving at one of my favourite bars for breakfast and finding it closed with not even a note advising when normal service is to be reinstated. (If you’re going to take an impromptu day/week off, your regulars will really appreciate the fact if you tell them personally in advance and they’ll be there on your doorstep the day you reopen. Apart from regulars there will be prospective clients who are staying in your area and would like to try your bar, if you leave a neat well presented note stuck on the inside of your main window announcing when you will be resuming normal service, the chances are that they will come to see you when you return.)
• Finding out that a raffle has been held (usually for charity) and that I was not offered a chance to participate.
• Finding out too late that a coach trip to a site of interest has been arranged and that it is sold out.

At the end of the day like most things, it boils down to common sense. Customers like to feel included not excluded. Another way of putting it is that people are easily offended.

If you keep all your clients informed as to your forthcoming events schedule, either by putting up neat notices on the walls /windows or by telling them directly, they will be very appreciative of your thought and effort and your turn over will increase accordingly.

The Importance of Location To Your Spanish Bar Business

Hard Talk

If you buy your Spanish Bar in an established area you will

1. Not have to worry too much about somebody copying your idea and opening a bar restaurant doing exactly what you do a few doors away or even next door to you.
2. You will know from the outset the size of your catchment area and it’s social-economic aspect.

If you have really big catchment area and not too much competition; you will be very busy during the summer and have just enough customers to keep you going during the quieter months. Forget December in Spain, as most of your regulars will disappear, visiting family for Christmas.

If you only intend to work 6-7 months a year, which means you have another source of income you can ignore my advice, but if you intend to live on the income from your bar or restaurant, then please regard this post as the most important piece of business advice I have given to date.

We have thousands of apartments and villas around our bar, plus we are very close to a large hotel and we need all that potential to make a good living.