Children : The Gateway to Increased Profits in Your Spanish Bar Business
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Are You Going To Cater for Children?
When you plan your bar or restaurant business, you’ll need to decide whether to aim any of your products or any aspect of your services at children.At one end of the extreme you may want to create a sophisticated atmosphere, which is designed entirely for the adult sector and where children are not encouraged. At the other end of the continuum you may have a beachside bar or restaurant where children make up 50% of your trade.
Our particular bar favours the middle way where children are encouraged as customers, as long as they are supervised, or are at least well behaved, and don’t disturb the adult customers.
Offer Items That Appeal To Children
We get quite a lot of trade by offering items on the menu that will attract children. Basically the way it often works in our commercial centre (which is next to a hotel), is that families wander around the centre looking at all the various menus. Our menu contains foods that really appeal to children alongside those that are specifically for the adult palette. When children see that we have pizzas, sausages, egg and chips then they will sway the parents to take a table at our restaurant.
Most parents want peace and quiet, so they usually will eat where their children are going to be happiest.
We fully understand businesses that choose not to cater for children, but our own marketing policy is to aim for the widest sector possible, so for that reason we include children in our targeting.
Aim Your Marketing at Children
My advice then is to have a few items on your menu that children will really be attracted by i.e. hamburgers, pizza or perhaps sausage egg and chips. Also always try to have a basin of boiled sweets or some very cheap puzzles and games available too. We give out little gifts or treats, either directly to children or we give them to parents to take home to their children. This is all valuable marketing, which will help to increase your turnover and to build your business.
The way to get parents to spend in your bar/restaurant, is to win over the children first.
NB: Always check first with the parents that it’s OK to give sweets to their children.
