26 Degrees in the Shade . . .

Promoting Your Spanish Restaurant Via School Demonstrations

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Schools love people from local enterprises who are prepared to come in and teach children about running a small business.

Basically you arrange to visit a local school and show children how to make the dough for a pizza. You can get them involved in weighing out ingredients and mixing.

Divide the children into groups of 4 and allow them all to handle the dough.

They’ll only be room in the oven and time available for a couple of the groups to actually cook their pizza and you should choose who gets to do that by drawing names from a hat.

The two pizzas that they cook can be sliced into small pieces, so that everybody gets a little taste of delicious hot pizza (Go for a margherita with ham and leave a section with no ham and then everyone will be able to enjoy it.)

Invite all children to come and make their own pizza in your restaurant (they must telephone first to make an appointment at an off peak time) and have leaflets ready to hand out with your address and telephone number. We also hand out A5 sized menus.

If you make the effort and do this type of promotion in the low season, you will definitely win new customers and build your business.

Promoting Pizza Making in Local Schools

Local schools are great places to promote your business. Schools are always looking for people to come and run stalls on charity days and other fund raising events.

This is a good time to bring some slices cooked, frozen, pizza along, which you can reheat in a micro wave oven and sell for 1€ per slice (usually the school will expect you to donate a small part of this towards their fund raising effort.)

Make sure that you have a painted board above your stall with plenty of information (the name and location of your business.)

Also you should have menus on display and leaflets with a map of how to find your Bar, Take Away and don’t forget to include the telephone number and web site address. When parents or children realize how tasty your pizzas are, they’ll come to your restaurant to eat and to get take away.

Parents and children just love people who support their school and each time we have put a little effort into this type of outside promotion, it has always brought us new clients.