26 Degrees in the Shade . . .

The Importance of Location To Your Spanish Bar Business

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Hard Talk

If you buy your Spanish Bar in an established area you will

1. Not have to worry too much about somebody copying your idea and opening a bar restaurant doing exactly what you do a few doors away or even next door to you.
2. You will know from the outset the size of your catchment area and it’s social-economic aspect.

If you have really big catchment area and not too much competition; you will be very busy during the summer and have just enough customers to keep you going during the quieter months. Forget December in Spain, as most of your regulars will disappear, visiting family for Christmas.

If you only intend to work 6-7 months a year, which means you have another source of income you can ignore my advice, but if you intend to live on the income from your bar or restaurant, then please regard this post as the most important piece of business advice I have given to date.

We have thousands of apartments and villas around our bar, plus we are very close to a large hotel and we need all that potential to make a good living.

Promoting Your Spanish Bar or Restaurant Via Societies and Clubs

Some businesses are absolutely self promoting because they have a position to die for. Unfortunately that is rarely the case, so be prepared to put in a little time on outside promotions in order to

1. remind your customers just how great your food is.
2. get some new customers to cross your threshhold and get to know you and your bar or restaurant

It’s pretty easy to get to know someone through your bar or restaurant who is a member of a local club or society and once you’ve done that you can ask them to give you the contact details for their functions or entertainments secretary.

All clubs and societies have charity days or some sort of open day and they’ll only be too happy to give you some advertising space in their programme in exchange for you putting up a prize.

The prize we normally offer is a sit down meal for one person, so you can be pretty sure that when the winner comes to claim their meal, they’ll bring another one or two people along with them, so you won’t actually loose money, in fact you’ll probably break out even or make a bit of a profit.

The main tip here is that you must be as open and friendly as possible and give off a really upbeat vibe, so that your guests will go back to their club/society and really recommend your bar restaurant.

Remember the more you promote, the quicker your business will grow.